Known for their visual approach to music and storytelling, French cousins and duo The Blaze are back with Madly, from their sophomore album Jungle. The video itself takes centerstage here, depicting a boy having his first experience, losing himself in music collectively.
The song itself has been completely re-cut to sit narratively alongside the story told by the video. With an assertive style and initially confrontational feel, the video shows the main character progressively losing inhibitions, and in the process finding himself. The song here is paired with a poem, which accentuates both the emotion of the music and the narrative.
Madly is an impressive piece – and whilst I didn’t know what to expect going in, I was pleasantly surprised by the twists in its path. I strongly recommend watching on a big screen with decent sound.