By Floras is bursting with wonky clautrophobia… Falsetto vocals housed in tight, fuzzy electronic production to creating a tightly cropped take on emotional anxiety.
Peterborough-raised, London-based artist Haich Ber Na’s music feels reminiscent of a number of british electronic pop acts. The sound on By Floras sounds like Metronomy at their most avant garde with Joe Goddard on production duties. Perhaps unsurprisingly, the track was mixed by sound engineer Oliver Wright, who has previously worked with Hot Chip.
Self-taught, Ber Na initially embraced his roots in rap and grime music but in 2017 started to explore more experimental sounds. His distinctive sound has caught the eye of those in underground and more mainstream circles, including NTS, 1Xtra, the Guardian and iD magazine.
There is a caustic lo-fi basement feeling on By Floras that conjures a sense of alienation and distance. It feels appropriate for a song that depicts what were a couple but have now become strangers. Describing the process of creating By Floras, Ber Na says:
“This song was written very naturally, narrating emotions of a friends relationship. I feel like I’m evolving, and sonically ‘By Floras’ shows the direction I’m taking towards the next project.”
Check out By Floras below: