The bouncy electronic melodies on single Stronger feel like they are there in support of the band's vocal harmonies - propelling the track whilst making space for those big hooks. The electronic instrumentation is still a core part of the band's appeal - it just feels a little less contrived, clean and timeless where others mimic and riff.
Plastic Love is packed with a kind of bespectacled and studious style of music. Ernest, eager and emotionally open - on Hold Me falsetto vocals croon "Hold me tonight before I give myself up" recreating a heartfelt plea for support. You Want My Love attempts to assert confidence in its refrain of "you want my love so bad / I want your love so bad" yet the lyrics elsewhere betray a nervous feeling of love slipping gently slipping through your fingers.
And so Plastic Love will appeal to fans of a certain style of emotive electronic pop. Much like the early work of their aforementioned contemporaries it doesn't feel like this debut album has enough to stand-out as a crossover album... The sophisticated pop ambitions hinted at on Stronger, Girlfriend and the beautifully vulnerable Before I Go are never quite realised in full... Yet that almost makes me appreciate this album more - it is a simple, touching mission statement from a band with huge promise... An album made for gloomy autumnal evenings, cherished memories, pining and ransom pangs of mild melchanoly.
Plastic Love is released this Friday via Diskodogs Records / Cargo, order through iTunes. Check out new single Plastik below: